Posts Tagged ‘hog’
By: George Ross
A hundred years has passed since the collaboration of William Harvey and Andrew Davidson in Milwaukee, USA to reinvent the motorcycle. The pair up has revolutionized the motorcycle world from selling mere utility rigs to selling an awesome lifestyle.
While other companies were just selling regular motorcycles, by creating a biker image, the Harley left its competitors eating dust. Today, Harley Davidson ranks among America’s top growth stocks since its 1986 IPO. It has an annual sales growth of 37% despite suffering some difficulties.
It isn’t hard to understand why the company enjoys the biggest share in the motorcycle market. Owning a Harley is like getting into a brotherhood. Buying a Harley gets you into the Harley Owners Group or HOG as they are fondly called. The Harley legacy still thrives in the fraternity of HOG members.
While the company is reflecting robust earnings, there is some worry about how the company will fare in the next 100 years. It is interesting to note that a considerable percentage of Hog owners are baby boomers enjoying the benefits of their earnings and accomplishments in the 90s. What used to be a niche for young professionals, the HOG drivers are now growing older and its important that the Harley should appeal to younger demographics if they intend to survive the succeeding years. Read the rest of this entry »